FameEX Hot Topics | Stepn Collaborates with Adidas for Genesis Sneakers NFT Launch

Stepn, an innovative lifestyle and earn-as-you-move application, has forged an alliance with the renowned German apparel behemoth Adidas to introduce the Genesis Sneakers NFT collection. This landmark collaboration, spanning a year, unveils 1,000 NFTs intricately crafted from the essence of Adidas' most iconic running silhouettes, bearing the stamp of both entities.

In a pioneering move that blurs the lines between physical and digital domains, Stepn continues its strategic quest for partnerships with leading sports apparel brands. The company's latest coup involves a groundbreaking collaboration with Adidas, a stalwart in sports clothing and gear manufacturing, to unveil a jointly branded non-fungible token (NFT) collection.

The Genesis Sneakers collection is poised to make its debut on the Solana blockchain, showcasing 1,000 unique assets inspired by Adidas' revered running designs. This inaugural collection heralds the onset of a year-long partnership between Stepn and Adidas, promising forthcoming drops of NFTs and physical merchandise. The rollout of Genesis sneakers will unfold in two phases, strategically designed to engage both loyal users and the wider public. Initially, 200 privileged users will be offered the chance to acquire a reserved NFT, followed by a public raffle for the remaining NFTs.

Shiti Manghani, CEO of Stepn, underscored the significance of this "phygital" endeavor within the realm of rewards applications. The fusion of physical and digital elements between Stepn, a trailblazing lifestyle app, and global powerhouse Adidas symbolizes a paradigm shift in the landscape of lifestyle rewards. The collaboration between Stepn and Adidas had been hinted at during Stepn's announcement of a $30 million points airdrop for its user base. This innovative distribution model mirrors the strategies employed by other projects, leveraging points to allocate tokens based on campaign performance and criteria.

Stepn's track record of strategic collaborations extends beyond Adidas, encompassing partnerships with notable figures and entities such as DJ Steve Aoki, the acclaimed anime series Ghost in the Shell, and the esteemed Atlético de Madrid soccer team. This latest venture underscores Stepn's steadfast commitment to forging innovative alliances that redefine the nexus of lifestyle, technology, and rewards.

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